This video is the first in a series of short, targeted learning resources on IP and Data Rights topics. It describes the circumstances under which specially negotiated or customized commercial licenses should be considered and discusses three questions: (1) What is a specially negotiated license or customized commercial license? (2) When should you consider or propose a specially negotiated or customized commercial license? (3) How do you assess that a specially negotiated license of customized commercial license will support the Government's decision to accept or reject a proposed license?