Description: Dr. Ken Carkhuff will provide a basic overview of Market Research as it relates to maximizing Small Business participation in DoD acquisitions. Additionally, Dawn Chartier will discuss specific market research processes, initiatives, and benefits in practice at Naval Air Systems Command. There will be ample time to get your questions answered. This session will remain focused on what is currently in the FAR and not speculate on potential Revolutionary Far Overhaul (RFO) updates. For specific RFO information, students are encouraged to visit the RFO website at https://www.acquisition.gov/far-overhaul.