You may think strategy is a waste of time, but Ian submits that without it, you may be wasting your energy and your time! Strategy need not be a stranglehold on project management--it enables a useful top level project view for all, but it must be flexible. Ian will share practical lessons from three decades in industry alongside several case studies which emphasize the importance of strategy in Obsolescence Management. He will share views on strategy from well-known business leaders before ending with an unusual way to consider your management of time!