The United States Armed Forces and our allies have amassed an incredible conventional deterrence matched by no other country. Conventional deterrence is no longer enough to thrive on the modern day battlefield. The Russia-Ukraine war is a great example where our acquisition ecosystem must take notice of the unconventional methods used to resist a superpower in a hybrid warfare environment. As acquisition professionals we must innovate in new ways to rapidly scale our warfighter products in unconventional ways to meet the demands of hybrid warfare. These innovations and breakthrough ideas are not limited by technology. It could be a policy change, improved tactics techniques and procedures, cyber warfare, human-capital initiatives, financial warfare, or artificial intelligence. Openly sharing lessons learned and best practices across the DoD acquisition ecosystem are paramount for our success.